Lead Scoring 101: How To Set Up Criteria & Alerts

Lead scoring is one of the best ways to segment your leads. Yet knowing how to set up basic lead scoring criteria can be difficult. Here's a step-by-step guide to establish a lead scoring system inside your marketing automation platform:

• Which contact properties to include
  
• Establishing ranges and alotting points for actions taken
  
• Identifying your most sales-ready leads
  
• How to set up internal lead notifications for high scoring leads

Use this powerful tool to identify your most qualified leads and send notifications to sales!